Branding is important to any business, but for small businesses that operate out of mall kiosks and RMUS, it’s especially vital to build a brand identity that customers will recognize. Kiosks and RMUs are designed to be highly visible to passersby, and during the day, signage, displays, and colorful merchandise can make branding easier to identify. But what about when all of that is covered up at the end of the day with an RMU or mall kiosk cover?
Covers can be helpful for preventing tampering and acting as a visual deterrent, but they also serve another purpose: passive branding. In today’s article, we’ll discuss the benefits of branding your kiosk cover, explore exactly what type of collateral can be put on a cover and why branding shouldn’t be an afterthought, provide you with essential considerations before ordering, and finally, give a recommendation on what cover manufacturer to contact for a branded cover for your mall kiosk or RMU.
Why Should You Brand Your RMU or Mall Kiosk Cover?
Kiosks and RMUs are not like traditional storefronts. When they close for the night and cover their merchandise, any branding that may be present can effectively disappear until the morning when the cover is taken off. But just because the kiosk or RMU is closed does not mean that they cannot still advertise—that’s where a branded cover comes in.
There are few benefits to adding a logo or other brand collateral to your kiosk or RMU cover:
· Maintain Brand Visibility After Closing: Just because you’re closed doesn’t mean your brand should be invisible. A branded cover can help you to passively advertise your business during all hours of the night.
· Create a Polished and Professional Appearance: Covers in general can create a more polished appearance, but the moment you add branding, your cover looks more intentional and professional to potential customers.
· Keep Branding Consistent Across Multiple Locations: When you have kiosks or RMUs in multiple malls or shopping centers, branding your kiosk covers is an easy way to tie all of them together and make each location easily identifiable to customers.
What to Put on a Branded Kiosk Cover
Incorporating the same visual elements used on the kiosk itself is a good place to start when it comes to deciding what kinds of graphics to add to your kiosk cover. Depending upon what your business does, you could include things like company logos, business names, brand colors, taglines, or any other creative graphic that represents your business.
The amount of branding utilized is entirely dependent on personal preferences—a full-color design can make a bigger impression (and typically cost a bit more), but even a simple logo or business name is enough to make your kiosk recognizable after hours. Keep in mind that branding can also be designed around the shape and features of the kiosk, such as the boat-shaped kiosk design shown in the photo above.
Why Branding on Custom Mall Kiosk Covers Shouldn’t Be an Afterthought
Branding doesn’t have to just be an add-on to a custom cover—instead, it should be considered alongside other specifications during the design process. The cover can be designed with branding in mind while still accounting for exact fit, materials, security features, and installation and removal considerations.
When you look at all these elements together, a custom cover can become more than just a piece of sewn fabric. The result is a cover that works as a complete solution for the kiosk, while keeping in mind the kiosk’s appearance, function, and security needs. For businesses with multiple kiosks and RMUs, branded covers can help maintain a consistent appearance while still accommodating for differences between individual units.
Things to Keep in Mind Before Ordering a Branded Kiosk or RMU Cover
Including branding on a custom cover is a relatively straightforward process, but having the correct information ready before the design process starts will not only keep your order moving quickly, but it will also help to determine design details such as placement.
Have Your Logo or Artwork Ready to Go
If you’d like to add a logo, business name, or other artwork to your cover, it’s a good idea to provide files as early in the process as you can to help avoid unnecessary delays. High-quality artwork is especially important for getting a professional-looking result, so providing a vector file, Adobe Illustrator file, or even a PDF is ideal. If you have more than one graphic you’d like to incorporate into the cover, providing everything at the beginning can help you get the best design possible.
Know Your Brand Colors
If you’re planning to incorporate brand colors, please provide the specific hex codes or PMS colors to your cover manufacturer whenever possible. Providing exact color information can give the design team a better reference than simply describing a color (for example, “red” or “dark red” can vary wildly), especially when matching your existing branding is important.
Provide Your Information Early
The more info that you can provide to your cover manufacturer at the beginning of the process, the easier it will be to design and manufacture a cover that will meet your specific needs. Having artwork and color specs ready can help to reduce any unnecessary back-and-forth and keep the design process moving towards production.
A Custom Cover Designed for Both Branding and Function
A branded kiosk cover has two roles to fulfill. It should look good, but also perform its protective or dust-controlling functions to a T. Before choosing a logo size or color scheme, ensure the cover is still able to address the requirements of the kiosk and the environment where it will be used.
Even with branding, the cover should still:
· Fit correctly
· Provide the right level of protection
· Be easy to install
· Stand up well in its environment
Branding should be a complement to a cover’s function, rather than replacing or being the most important aspect of it.
The Perfect Choice for Branded RMU and Kiosk Covers: Equip, Inc.
Equip has been designing and manufacturing custom kiosk and RMU covers since 1999. For the last 25 plus years, we’ve supplied over 600 malls and shopping centers around the country with custom covers that both protect and secure merchandise. We manufacture everything in-house from our Colorado locations, working on projects that range from one-off prototypes to higher volume runs. We can start with a single cover or develop a design for multiple kiosks, allowing us to work with brands both big and small.
With the right information about your kiosk, graphics, environment, and functionality requirements, Equip can manufacture a cover that protects equipment and keeps your brand visible at the same time.
The Best of Both Worlds: Branded, Functional RMU and Kiosk Covers
A well-designed custom cover give you the ability to protect the kiosk after hours while also continuing to present the business in a professional way that will be recognizable to those who are familiar with your brand. Before ordering, ensure you have all the collateral you need to get the cover right, including artwork and brand colors, and present it early on to your cover manufacturer to work out any kinks beforehand. All in all, a branded cover should not just serve as an advertisement—it should protect and secure, first and foremost.
FAQs
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Yes, adding a logo to a mall kiosk cover or RMU is simple, and there’s no end to the type of collateral you can use, such as logos, business names, taglines, and brand colors. The branding can be designed around the shape and features of the kiosk so that it works with the overall design.
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A branded kiosk cover comes with a number of benefits. Not only does it help maintain brand visibility after hours as well as create a polished, consistent appearance across multiple kiosks or RMUs, it also allows the covered unit to be recognizable even when it is covered.
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Pricing on custom covers varies, especially when you take into consideration factors like size, configuration, materials used, quantities needed, and the amount and type of branding. Because each cover is custom-made, the best way to determine the cost is to request a quote based on your specific application.
Get a Free Quote for a Branded Kiosk Cover Today
Protect your investment and passively advertise with a custom branded kiosk or RMU cover for your small business.
📧 Email: info@equipinc.com 📞 Call: 719-599-0300
Request a quote today and keep your assets covered, protected, and ready for anything.
