Branded Kiosk Covers: How to Turn Your Overnight Cover into a Marketing Tool
During the overnight hours, security is typically at the forefront of kiosk owners’ minds, and lockable kiosk covers are a great way to ensure that your kiosk is protected. But while preventing theft is important, the added opportunity to passively advertise to foot traffic after hours is easily missed. Foot traffic doesn’t stop because your kiosk is closed. In open-air malls and airports, for example, shoppers and passengers are still moving through the space long after your kiosk is shuttered for the night.
A plain cover is a missed opportunity, while a branded cover is a billboard that you’re already paying for. Today, we’ll be discussing the benefits of branding covers with logos, including what it actually means, why it matters, and our guide to crafting the perfect design. We’ll also dive into real-world examples of branded covers before giving you all the tools you need to understand the practical side of ordering one as well.
Screen Printing, Color Matching, and More: What Goes into a Branded Kiosk Cover
Branding a cover is so much more than just slapping a logo on fabric. Think of it instead as a cultivated and cohesive visual presentation that matches your brand standards exactly. There are two main elements to a branded cover: logo imprinting and color matching. Design layout matters as well—what is the point of investing extra into a logo that appears in the wrong spot on the cover?
Equip’s approach to custom branding is unique. We utilize the best local printers in our area to print a logo that matches your brand standards. We also work with the customer to ensure that the color of the cover itself corresponds to brand colors. To guarantee placement is correct, our production designer creates a drawing for the customer’s approval, which is then put into production.
When you work with a manufacturer that knows how to get the design right, it makes all the difference for a branded cover.
Why Branding Matters More Than Most Operators Realize
Repetition is the heart of brand recognition, and when you purchase a branded cover for your kiosk, RMU, or retail display, you’re reinforcing your brand every single time someone walks by. Mall and open-format retail environments have traffic even outside of business hours, whether that’s opening crews, cleaning staff, early shoppers and exercisers, or even other tenants. Every moment is a new opportunity to show off your brand, and those impressions matter more than most operators realize.
There are a variety of benefits to a branded cover, but the signal of professionalism to mall management can be a big help for lease renewals and prime location assignments. In contrast, an unbranded or worn cover can signal the opposite—whether you intend it to or not.
How to Get the Cover Design Right
A branded cover is an opportunity to turn your protection investment into a passive brand asset, but it only works if you get the design right. Start with your existing brand assets—logo files, color codes, and brand guidelines. Equip typically needs a vector file of the logo to send over to the printer, as well as information about placement. Whether you’d like the logo centered or a repeated pattern or even a large-format design across the entire cover, Equip can work with our printer to confirm that the design is placed just right.
Color matching is another important design consideration. Typically, Equip will send out samples of fabric to verify that it matches brand colors—in many cases, colors can appear much differently through a computer screen than they do in the real world, so ensuring that the fabric colors match is an essential part of branding a successful cover.
Equip’s Branded Covers: Real Examples of What's Possible
Logo imprinting and color matching are Equip’s bread and butter, and over our 25+ years in business, we’ve worked with some large brands to protect merchandise while also passively advertising their products. Whether you need a simple logo like this Mike and Ike one or a more complex design, like the Harbor Sweets photo featured at the beginning of this post, we know how to craft branded covers that catch the eye while also matching brand guidelines.
The Practical Side — What a Branded Kiosk Cover Costs and How to Order
When you’re already purchasing a cover, branding is a modest upgrade, typically costing anywhere from $25-$50 depending on the size of the cover itself and the placement of the logo. Equip’s order process couldn’t be easier—just submit a quote form with your dimensions and photos of what you need covered, along with logo assets and color codes. We’ll send you an estimate for the cost of the cover with the branding, and once that’s approved, it goes straight into production.
Equip requires no minimum order quantities, which means we can customize a cover for one kiosk or rollout a large order for a multi-location retailer. And while branding may be an important aspect of the cover, it still functions as a security cover first and foremost, since brand doesn’t compromise fit, lockability, or durability.
Branded Custom Kiosk Covers: A Smart Protection Upgrade
Kiosks are closed for up to 16 hours each day, which is a lot of time for your cover to work passively for your brand or do nothing at all. A branded cover is one of the lowest-cost, highest-visibility marketing decisions a kiosk operator can make—think of it in impression share. For every person that passes by, that’s another opportunity to advertise your business.
FAQs
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A branded cover differs from a standard cover in that it typically contains brand assets, such as logos or brand colors. Branded kiosk covers can be utilized to passively advertise your business, even when your kiosk is closed for the night.
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A branded kiosk cover is a security upgrade and a brand advertisement, all rolled into one. Other benefits include making your kiosk look more professional, which can aid your relationship with mall management.
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To order a branded kiosk cover, Equip needs dimensions and photos of the item being covered, in addition to vector files of logos or anything else you want printed on the cover. From there, we’ll discuss placement and color matching to ensure an accurate brand presentation on the final product.
Get Your Branded Cover Today
Whether you’re just starting out in the kiosk business or you’re a retailer with locations across the country, protecting your investment and passively advertising with a branded cover is always a good idea.
📧 Email: info@equipinc.com 📞 Call: 719-599-0300
Request a quote today and keep your assets covered, protected, and ready for anything.
